In Greely, Colorado, Trent Johnson, carries forward Greeley Hat Works (est. 1909) as its 4th generation owner.

For Trent, hatmaking is a sacred act of cultural preservation, a craft rooted in the ranching world,

passed down through mentorship and tools that have scarcely changed in over a century. 

From the working ranchers to custom hats crafted for political figures to the iconic headwear seen on the TV series Yellowstone,

Trent opens up his multifaceted world, his approach to the craft and the responsibility of maintaining a 115-year legacy.